The GTM Reset – The B2B Operating System Podcast
The GTM Reset is a B2B revenue strategy podcast for CEOs and commercial leaders who know the standard go-to-market model is no longer fit for purpose.
Episodes are the audio edition of the salesXchange live show exploring how B2B firms can replace fragmented GTM activity with a structured commercial operating system.
If pipeline feels inconsistent, Martech keeps expanding, sales capacity is under pressure, and ARR per employee is going the wrong way, the issue is not more activity. The issue is the operating model.
Hosted by Nigel Maine, founder of salesXchange, this podcast explores how SaaS and B2B companies replace fragmented go-to-market activity with a visible, structured commercial operating system.
Episodes cover:
- Market visibility across the total addressable market
- Weekly broadcasting for trust and authority
- Anonymous buyer behaviour in B2B
- Meeting-readiness systems and AI-assisted preparation
- Revenue infrastructure, telemetry and commercial control
- The retraining of sales, marketing and customer success teams
Many episodes are audio editions of the live show. Where visuals or illustrations are referenced, links are included in the episode description so listeners can watch the full version and access the supporting resources.
This is not another demand generation podcast. It is a practical challenge to broken B2B GTM and a guide to what replaces it.
Episodes
53 episodes
We Built a B2B Operating System. This Is Our Manifesto.
Episode 12 is the proof-of-concept episode. Nigel Maine walks through the live RAG installation built on 1.67 million words of salesXchange IP — 708 documents, 4,590 retrieval chunks, 768-dimension embeddings running on Vertex AI Vector Search ...
Why Going Live Is the Most Powerful Commercial Activity a B2B Business Can Do Right Now
Most B2B businesses are spending half a million pounds or more a year on a go-to-market model that doesn't work. Not because the people running it aren't capable, but because the model itself is broken. Tools that don't talk to each other. Team...
From Invisible to Everywhere: The Anatomy of B2B Market Domination
Most B2B companies are invisible to 95% of their total addressable market. Not because their product is weak — but because they have been handed a consumer-grade marketing playbook and told to get on with it. Same software, same tactics, same r...
AI Query Your Entire Business - New B2B Operating System
Most B2B companies think they have a pipeline problem. They don't. They have a visibility problem. For nearly twenty years the B2B sales model has been built on the same idea, capture the lead, score the lead, chase the lead, and every CEO alre...
ARR per FTE Is the Only Metric That Matters
ARR per FTE is the only B2B SaaS metric that exposes whether your go-to-market system is actually working. Annual recurring revenue is annual, but every prospecting, marketing and BDR activity in your business is measured daily, weekly or month...
Campaign Thinking vs Continuous Infrastructure: The B2B GTM Reset
B2B campaign thinking is structurally broken and the data finally proves it. After 70 years of quarterly pushes, demand gen sprints, and ABM cycles, every B2B is running the same playbook and getting the same modest result. This episode shows y...
Gated Content Turns B2B Curiosity Into Resistance
Gated content is sold as a “lead engine,” but enterprise buyers experience it as a trap. The moment someone is curious enough to learn, we hit them with a form, a workflow, and the implied threat of follow-up. We unpack why that single move slo...
Visibility for B2Bs at Total Addressable Market Scale
Most B2B companies are still trying to grow revenue using a model that no longer fits how senior buyers behave. They count pipeline stages, measure campaign activity, and add more Martech, while the real problem sits somewhere else entirely: vi...
10,000 Prospects & 2 SDRs - Impossible Maths
Many B2B companies have a Total Addressable Market of thousands of organisations, yet their entire pipeline strategy relies on a small number of SDRs making cold calls.But when you actually run the numbers, the mathematics ...
Enterprise Buyers Do Not Think Like Consumers - Here's Why
The weekly GTM Operating System broadcast for B2B CEOs.Rethinking how enterprise companies generate revenue.For more than a decade, many B2B go-to-market strategies have quietly adopted thinking from the consumer marketing ...
Why Martech Cannot Fix a Broken Model and the New Business Operating System
The weekly B2B Operating System broadcast for CEOs. Replace outdated Martech. Engineer predictable revenue.If adding tools has not improved predictability, the issue is not technology. It is architecture.In this sessio...
The B2B Operating System That Fixes Your Revenue Leaks
This is the audio edition of B2B GTM Live with Nigel Maine from salesXchange. This episode was originally broadcast as a live show with supporting visuals and illustrations. To watch the full video version and access the supporting r...
B2B Strategy 2024 & End of Year Show #12
Probably the most significant show so far as we talk about what we've learned about B2B new business development during this year.We maintain, 'if you do what you've always done, you'll get what you've always got'. B2Bs hav...
Getting On The Radar of B2B Prospects - #11
If your prospects don’t know who you are or what you do, you’re finished! After decades in the trenches, and a massive amount of research and analysis, we have discovered and documented the strategy you need to communicate to your ...
Achieve B2B Sales Success: A Live Show Blueprint You Can Use - #10
In today's rapidly evolving business landscape, staying ahead in the B2B space demands innovative approaches to sales and marketing. One such groundbreaking strategy is the integration of live broadcast programs, akin to magazine-style shows, i...
Increasing Revenue - Live Q&A for B2B Tech, SaaS & Services - #09
Ask your questions about new business development and prospect engagement on LinkedIn - or you can post/ask beforehand.Call: 0800 970 9751Text: 07547 187383Email: nigel@salesxchang...
B2B Strategy For Getting New Business in 2023/4 and Beyond! - #08
Missed Your Sales Target Again? Discover The Only Viable New Strategy For Getting New Business in 2023/4 and Beyond!How’s your pipeline? Are you on target? What do your next few months look like? Still waiting for leads?Is marke...
The Quest to Systemise B2B Sales - The SalesXchange Story #07
The most popular page on most business websites is the About Us page. The reason being, browsers, prospects, i.e., potential customers want to know who the people are who they might decide to buy from.This doesn’t mean it’s another oppo...
B2B Startups & Scaleups – The sins you don’t know you’re committing! - #06
When starting a new business or making plans to scale up, there is always a flurry of excitement and anticipation. Everyone wants the new idea, product, or plan to work. But the reality is the foundation of our new strategies...
How Talent Acquisition and Recruitment is Broken for B2Bs - #05
26/10/23: How Talent Acquisition and Recruitment is Broken for B2Bs! - Unless you know a raft of different people, you will need to employ someone in Talent Acquisition or the services of either a recruitment agency, LinkedIn or a consult...
Is Digital Marketing Killing Your Business #04
🔥 Ignite Your B2B Ambitions or Perish in Mediocrity! — The Live Show Series You Can't Afford to Miss 🔥Ditch Your Marketing Team & Tear Up Your Business Playbook — The Clock's Ticking!Listen up! You’ve been force-fed a 20-yea...
CEOs – Stop Steering Towards the Iceberg! - B2B Digital Selling - #03
🔥 Ignite Your B2B Ambitions or Perish in Mediocrity! — The Live Show Series You Can't Afford to Miss 🔥Ditch Your Marketing Team & Tear Up Your Business Playbook — The Clock's Ticking!Listen up! You’ve been force-fed a 20-yea...
Can One Business Strategy Suit Every SME & Enterprise? - #02
Dismiss The Digital Dilemma and Rebuild Your Growth Trajectory.This new live series will be as exciting as it is controversial. Your host Nigel Maine is not only outspoken when it comes to the failed marketing strategies being pro...
Copycat Business Plans Exposed! B2B Digital Selling for Investors - #01
Dismiss The Digital Dilemma and Rebuild Your Growth Trajectory.This new live series will be as exciting as it is controversial. Your host Nigel Maine is not only outspoken when it comes to the failed marketing strategies being pro...
Live Streaming: B2B Digital Selling Review
Live Streaming Live Show #06 - After delivering five live shows, it makes sense to review them, tell you how they went, what flew and where it crashed and burned…In this article, I share my valuable insights of hosting the previous live ...