The GTM Reset – The B2B Operating System Podcast
The GTM Reset is a B2B revenue strategy podcast for CEOs and commercial leaders who know the standard go-to-market model is no longer fit for purpose.
Episodes are the audio edition of the salesXchange live show exploring how B2B firms can replace fragmented GTM activity with a structured commercial operating system.
If pipeline feels inconsistent, Martech keeps expanding, sales capacity is under pressure, and ARR per employee is going the wrong way, the issue is not more activity. The issue is the operating model.
Hosted by Nigel Maine, founder of salesXchange, this podcast explores how SaaS and B2B companies replace fragmented go-to-market activity with a visible, structured commercial operating system.
Episodes cover:
- Market visibility across the total addressable market
- Weekly broadcasting for trust and authority
- Anonymous buyer behaviour in B2B
- Meeting-readiness systems and AI-assisted preparation
- Revenue infrastructure, telemetry and commercial control
- The retraining of sales, marketing and customer success teams
Many episodes are audio editions of the live show. Where visuals or illustrations are referenced, links are included in the episode description so listeners can watch the full version and access the supporting resources.
This is not another demand generation podcast. It is a practical challenge to broken B2B GTM and a guide to what replaces it.
The GTM Reset – The B2B Operating System Podcast
Visibility at Total Addressable Market Scale
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Most B2B companies are still trying to grow revenue using a model that no longer fits how senior buyers behave. They count pipeline stages, measure campaign activity, and add more Martech, while the real problem sits somewhere else entirely: visibility, repeated exposure, trust, and buyer readiness.
In this episode, Nigel Maine explains why modern B2B growth is structurally misaligned. He challenges the assumptions behind much of today’s GTM thinking and makes the case that CEOs and revenue leaders need to stop relying on fragmented tactics and start thinking more like broadcasters, operators, and system designers.
This episode covers:
- why many B2B growth models are built on the wrong assumptions
- why buyer anonymity matters more than most GTM teams admit
- why repeated visibility across a total addressable market matters more than internal activity metrics
- why generic SEO and keyword-led content are losing ground to useful expertise
- why sales has always been a numbers game, but B2B has been measuring the wrong numbers
- how a more structured operating model can support visibility, engagement, and buyer readiness
If your business is questioning whether the standard B2B growth model is still fit for purpose, this episode will give you a clearer view of what may need to change.
Watch the full video version on our website - here
If this episode resonates, start with the three papers below. They explain the strategic thinking behind the salesXchange approach and are the best first step for any CEO or GTM leader reviewing how their business develops pipeline, trust and revenue.
➡︎ Revenue Reset
Why many modern GTM engines are structurally misaligned.
➡︎ GTM Landscape
A map of how modern B2B revenue systems are evolving.
➡︎ GTM Architecture Audit
A practical framework to assess whether your current revenue engine is structurally aligned.
For organisations considering change, if your business is reviewing how modern B2B buying really works, the salesXchange Academy is the strategic starting point.
The Academy is the training and adoption layer for the salesXchange Operating System. It is designed to help CEOs and GTM teams replace outdated assumptions, align around a modern operating model, and prepare for wider change.
The programme includes:
• 20 modules
• 170 bite-sized lessons
• 30+ hours of training
• playbooks, templates and GTM frameworks
• quizzes and practical exercises
• CPD certification
Explore the Academy - here.
If you want to discuss your current GTM architecture, revenue model or readiness for change, you can request a private strategy discussion he
